Sunday, January 31, 2010 Y
E-Marketing
With the internet being so commonly used now, it is no wonder that many businesses have turned to the internet for an extra source of revenue as well as marketing. So how can you make a successful e-marketing campaign?
First, is traffic. If your ad is on a website which generate many pageviews a day. Someone will bound to notice your ad and might be interested in it. As such, webpages with many pageviews a day get to sell spaces on their website for a decent sum of money. Popular sites include networking sites such as facebook and myspace. Advertisers are willing to pay premium sums of money for such spaces because they know that high volume of people will come across them daily.
Secondly, webpages are not big. You want to attract your potential consumers with as little space as possible. Unlike billboards, E-marketing ads usually have spaces around 150x150 px to work with. Hence one would have to make use of that little space to catch a consumer's attention, usually through either price, promotion or packaging. The ad below is an example of one which makes use of promotion to catch a person's attention.
Thirdly, make use of search engines. Usually when people are looking for a particular product, they will make use of search engines to find out more about a product. You would want your webpage to come up within the first few searches, if not you will lose out... big time. The best way although may be hard depending on your budget is to pay search engines sites to list your webpage among the first few results. One website that make use of such a method is wikipedia, most of your search usually list wikipedia as the first result. If you are selling a product, you want your website to be listed in a similar manner. Or you can make sure your website contain certain keywords that would be activated should a search for those words are made. However, do take note that if such search terms are too common, your competitors website may be listed before yours. Hence, select information to display on your website at your own discretion.
Fourthly, make use of email marketing. However, for this method to be utilize, one must already have a list of target audience in mind a.k.a a sending list. Newletters on companies updates are very useful for staying in touch with existing customer as well as making them updated on your new products. Also when sending out emails, you would want to use a good subject line. This is also what determine is a email is read, left unread or just deleted. Researches have found that emails with short and straight to the point subject headings had the highest rate of being read. Below is an example of one.
With e-marketing being a very new concept to the world of business. There is no surefire way of doing things. However, by following certain guidelines such as those listed above, one could be sure that customers would be lining up on your doorstep. This is Tanner from tivandtheinternet signing out. YAY! =D
left his footprints
7:46 PM
2 Comments
Secondly, webpages are not big. You want to attract your potential consumers with as little space as possible. Unlike billboards, E-marketing ads usually have spaces around 150x150 px to work with. Hence one would have to make use of that little space to catch a consumer's attention, usually through either price, promotion or packaging. The ad below is an example of one which makes use of promotion to catch a person's attention.
