Sunday, January 31, 2010 Y
E-Marketing
With the internet being so commonly used now, it is no wonder that many businesses have turned to the internet for an extra source of revenue as well as marketing. So how can you make a successful e-marketing campaign?
First, is traffic. If your ad is on a website which generate many pageviews a day. Someone will bound to notice your ad and might be interested in it. As such, webpages with many pageviews a day get to sell spaces on their website for a decent sum of money. Popular sites include networking sites such as facebook and myspace. Advertisers are willing to pay premium sums of money for such spaces because they know that high volume of people will come across them daily.
Secondly, webpages are not big. You want to attract your potential consumers with as little space as possible. Unlike billboards, E-marketing ads usually have spaces around 150x150 px to work with. Hence one would have to make use of that little space to catch a consumer's attention, usually through either price, promotion or packaging. The ad below is an example of one which makes use of promotion to catch a person's attention.
Thirdly, make use of search engines. Usually when people are looking for a particular product, they will make use of search engines to find out more about a product. You would want your webpage to come up within the first few searches, if not you will lose out... big time. The best way although may be hard depending on your budget is to pay search engines sites to list your webpage among the first few results. One website that make use of such a method is wikipedia, most of your search usually list wikipedia as the first result. If you are selling a product, you want your website to be listed in a similar manner. Or you can make sure your website contain certain keywords that would be activated should a search for those words are made. However, do take note that if such search terms are too common, your competitors website may be listed before yours. Hence, select information to display on your website at your own discretion.
Fourthly, make use of email marketing. However, for this method to be utilize, one must already have a list of target audience in mind a.k.a a sending list. Newletters on companies updates are very useful for staying in touch with existing customer as well as making them updated on your new products. Also when sending out emails, you would want to use a good subject line. This is also what determine is a email is read, left unread or just deleted. Researches have found that emails with short and straight to the point subject headings had the highest rate of being read. Below is an example of one.
With e-marketing being a very new concept to the world of business. There is no surefire way of doing things. However, by following certain guidelines such as those listed above, one could be sure that customers would be lining up on your doorstep. This is Tanner from tivandtheinternet signing out. YAY! =D
left his footprints
7:46 PM
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Saturday, January 23, 2010 Y
Rise of Social Media
The class on social media was a very enlightening experience for me. I have always been taking such medias around me for granted and not realizing the importance they play in our lives. After the class, I started to reflect more on social media.First I shall start with a social media with a high institutional control, namely the television. The information is disseminated to the masses and we have little control over all is shown on the television. However, it is still a very effective tool of reaching out to a large group of audience. That is perhaps why the army still adopt the television for their mobilization exercises.
The next media I would like to talk about is the radio. Although it used to be one with a high institutional control, but in current times, the masses have more control. Many radio stations have dedication services whereby audiences can make dedication and ask for their favorite songs to be played. Hence the consumers now have more influence over this form of media. And although one might think that the audience for radio has gone down over the years, it still remains as a popular media for car owners. I always tune in to
the radio during peak hours to obtain traffic updates so I can change my route and not waste precious time in a jam. As such, radio is another important Social Media around us.
And than we have Social Media which have high consumer control such as web forums. Information from a forum are usually contributed by ordinary people. People who post in the forum usually seek information or objects that other users can provide. Hence it is a very powerful form of media and there are forums for all kinds of various topic. I personally use several forums and I find them very useful indeed. Below is an example of a forum =)
The next form of Social Media I shall talk about are wikis. Wiki allows users to edit information on the site easily and it is a form of collaborative encyclopedia. Wikis are very useful to find out briefly on various topics. However it is to be noted that since anyone can post information on wikis, not everything from them are credible. However, they are still useful when you need some basic information about a topic.
With the rise of the internet, social medias have evolved. Where it used to be very institutional based and the masses have little control over the information to now where everyday users can contribute information through blogs, podcasts, forums, wikis and more. Social media is a very important part of our lives, it helps us keep in touch and be connected with the world. And like what we have learned about in class, the is a power shift taking place, with us the consumers being given more power to share information with the people around us.
left his footprints
6:58 PM
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Friday, January 15, 2010 Y
Introduction to the Internet
INP
STA A
INP
STA B
HEY WAIT! Wrong module! -_-" This is what happens when you take 2 modules with the same lecturer teaching. And I actually spent 5 mins in the CSE111 group trying to find those blog samples from other people. Gah, this confusion is gonna last for a while =X Yup, I'm taking both COM125 and CSE111 this semester and I will be seeing Dr. Choy 4 days a week =P Such fun! Just not too much recycled jokes please xD
Speaking of new journey, both modules are very foreign to me since I am a psy major xD Hence this would be a very interesting semester for me with a fresh change of knowledge from the stuff I am more commonly exposed to. Wait, I am suppose to be talking about the internet rig
ht?
See, like I said. Confusing. =P Anyway I have always used the internet without considering its underlying principles. So after that day's lesson on Web 1.0 and so on, it really got me thinking more about the internet.
Let me see if I got this right. Web 1.0 is basically a read only web where a producer provides information to the consumers. There are many of such webpages on the internet. This is something interesting I came across when I was searching more about Web 1.0 and Web 2.0
Web 2.0 is whereby the content is from the consumers as well and they can collaborate to be the producers of the webpage. Such an example is facebook which I'm sure that most of us are very familiar with. I frequently share content on it such as the food I eat. Somehow it never fails to evokes feelings into other people who sees them xD
Web 3.0 is where the web understand you. For example, I was searching around for good Wii games. And when I was looking at at game that caught my interest, the website actually suggested games I may like which are of similar nature. This is an example of web 3.0.
As for Web 4.0, it is basically the future of the internet. The possibilities are endless and technology is ever evolving. Imagine without lifting a finger, the internet loads by itself and display whatever you desire. How cool would that be! I guess all of us just have to wait and see what the future holds for us =P
left his footprints
1:32 PM
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Secondly, webpages are not big. You want to attract your potential consumers with as little space as possible. Unlike billboards, E-marketing ads usually have spaces around 150x150 px to work with. Hence one would have to make use of that little space to catch a consumer's attention, usually through either price, promotion or packaging. The ad below is an example of one which makes use of promotion to catch a person's attention.
