Alas, all great journey must come to an end. But this is not the end my friends, as one journey ends, it is only the start of a new one. I must that this whole COM 125 journey has really been an eye opening experience for me. Learning more about the world of internet together with friends. Who knew that was so much out there for us to explore! I thought I was already knew a lot about the internet; spending on much time on it daily. I could not be further away from the truth, I had barely scratch the surface when it comes to knowing about the internet. This course has brought out relevant topics for discussion, highlighting finer points of the world of internet and making learning a fun experience indeed.
Writing this blog has also given up more insights on a particular topic, pushing us to find out more about it and eventually to share with everyone. I would like to thank Mr Choy. for being such a wonderful tour guide on this journey of exploring the internet with us and for coming up with this assignment to allow us to learn more about the world of internet. I have throughly enjoyed this course! I shall now end this blog with some comics about the internet. Enjoy! :)
Guess with Google around, no one will ever need that wise man that lives on top of the mountain any more :P
So what exactly does the future of the internet hold for us?
We now live in a data rich world, I believe the future of the internet will give us the power to harness this data anytime we want in our daily lives. We have devices that let us stay connected with the world wherever we go and at any time of the day. Glasses such as the one in the picture below would be ideal to carry out these tasks.
Having glasses that are permanently connected to the internet would be very useful indeed. They are small and compact, making them easy to carry around. And they do not look out of place when we use them. The possibilities of such an invention would be endless.
First of all, this may replace all previous forms of internet messengers. We can communicate directly with our friends without having to type a single letter. Think of this like a bluetooth headset, except that we are able to see the person we are talking to just like having a webcam conversation.
Secondly, all internet transactions can be voice activated and done with ease. Your credit card information can be stored in this glasses to make payment easier as well. In the screen shot above, shows that a person can actually make a concert booking through this glasses. It saves us a lot of time and effort of going through the whole booking process that is currently in place.
Thirdly, imagine we are shopping outside. When we pick a product up in our hands, the glasses can give us relevant information about the product. Maybe when we pick up a book, we can get reviews from amazon, background information about the author and so on. And when we pick up a CD for example, we may be able to listen to samples of the tracks and more. And when we pick up a DVD, trailers of the show can be shown to us. Or when it comes to food products, we are able to get a comparison with other products of similar nature, perhaps in terms of nutritional benefits or value for money.
Maybe we can also integrate a camera into the glasses as well. Taking photos with just a voice command and immediately uploading it to our flickr account. This would be much convenience to users and photo sharing will be really simple indeed.
Of course all this are just plain speculation but there is no way for certain we can figure out what the future of the internet will be like. But since all these data are being made available to us now on the internet, wouldn't it be wonderful if we can just draw them out when we need it, without having to use much effort on our part. Knowledge is power and if we can carrying all this knowledge with us where ever we go, then the future of the internet will be something to really look forward to.
Social Networking sites are very powerful pages on the internet. They allow us to have a personal space in the online world for friends to link up with us. For today's blog entry I have visited Twitter to find out more about it. Comparing with Facebook, Twitter is very different indeed. Many people refer Twitter as a micro blogging site.
Like Facebook, Twitter allows a user have his or her own personal page. But these pages each comes with their own differences. For Twitter, a home page displays basic information such as your number of tweets, your followers, and the people whom you are following. In the main body of the page will be tweets made by you and your followers as seen in the image below.
As for Facebook, your profile pages contain your wall which is for you to put up posts or for friends to leave notes and comments for you. Personal information about you can be found at the side bar. As you can see from my own Facebook profile page below.
Although both may seem similar in a few aspects, facebook gives users more flexibility with the content of that you can post. Twitter has limited postings to be of 140 words or less. I believe this is to give greater mobility to users of Twitter since it is advertise as a micro blogging site, hence postings should be kept short.
One key feature that Twitter is lacking in comparison with facebook is the apps, there are various kinds of apps on facebook to enhance our online experiences and many of those revolve around games. As one can see below, I have added quite of few of these apps and I must admit that they are a great source of entertainment.
Games on facebook also makes use of its social networking principle and friends can come together to achieve common goals in games. Games are a great way to bond with friends especially when one may be too busy for a physical meet up.
Another key differences is sharing of photos. Twitter only lets you embed a single photo in a tweet and you have to go off site to look at it. Facebook on the other hand, allows all uploaded photos to be display on your personal page and through tagging, friends will also get a copy of the photo in their page as well. This is a very useful for sharing a huge amount of photo among friends.
Friends are also able to comment on the photo and they provide a good place for us to discuss on the happenings of that very day.
So which is better? Both have their up points and my solution is why just stick to one social networking site, get both of them! Twitter provides a excellent platform for close friends to obtain small updates in your daily life. They help us feel connected to our friends even though we are not physically together.
Facebook on the other hands, have apps for us to use and games to enjoy. We can play such games with our friends and help make our bond of friendship stronger. In addition, the site provides a great way to share photos and it gives up more flexibility in customizing our personal pages.
I think that the Internet has a very big impact on the journalism industry indeed. In the past whereby news are delivered in the form of print using cheap inexpensive paper so as to make it easy to carry around and dispose of when we are done.
However, we now live in an age of mobility. As we move around our daily lives, we are accompanied by devices that was once only a figment of our imagination. Cell phones that integrate functions such as photo taking, personal organizer, movie player, internet browser and much more in a single device. Such an example could be Apple's iphone.
Devices are getting smaller in size and yet hold more functions that their own stand alone counterparts. Hence it is no wonder people consider lugging a stack of news print around a burden now. It makes more sense to be able to read our news on these devices. Hence news companies like The Straits Times in Singapore has given readers an option to subscribe to their digital version of the newspaper instead.
However, in a bid to retain readers to their print version of the newspaper. The print version cost 50% cheaper as you can see from the subscription costs below.
I believe the reason for doing so is simply advertising. We are able to enjoy cheap newspaper in the past because of advertisers buying ad space in the newspaper itself. Costs will vary depending on the size of the ad but this is an effective tool for advertising as many people are interested in the news. And by integrating advertisements into the newspaper, it is a sure way of getting people to view them.
Compared to the online version, space for advertisement are much more limited. People want to view just the news on their mobile devices and do not want their screen to be clogged up by ads. That is why I believe that it is only natural that the digital version costs more to subscribe to. This is how a digital version of The Straits Times looked like.
There is another option for users though, there is a summarized version of the newspaper online. This version comes with its price though, ads will appear in various part of the screen and the story will come with minimal details. A good way if you just want a quick version of the happenings around us but unfortunately one does not get much details from this. A nice marketing technique to entice readers to buy the newspaper if they want the full story.
So what impact does all this have on the journalism industry. Firstly, advertisers will definitely be affected due to limited space for advertisements now. Secondly, marketers who develop advertisements now not only have a limited space to work with, but they have to capture the audience in a digital format as well. However, what use to be a static advertisement can now be modified with animations and other effects to better capture the audience's attention. As for reporters, they used to have a dateline to meet, since a newspaper will go to print at a certain timing and all news stories for that day are expected to be in before that dateline. However, for the digital version, news can be uploaded the moment they are completed. As you can see from the picture of the iphone above, below each article is the time by which they are uploaded. I believe this is more flexible for reporters compared to the past. And important stories do not have to wait for the next day to get printed but can go online the moment it is ready.
And how does all these affects the jobs in the industry? I guess the main impact will be on marketers, they have to be more versatile and adopt whatever multimedia tools they have at their disposal. Reporters may be able to enjoy greater freedom but it will still depend on the editors when it comes to datelines. I don't think that much people will be lay off, just that they have to be responsive and be adaptable to changing times, moving from print to digital.
Frankly speaking this is a very tough entry to write. I do not care much about politics and I do not really follow up on any political campaign. The only thing that I would only look at are usually just the results of the election. So for this week's blog discussion, I shall try my best to write about the topic. So why is internet becoming so important when it comes to political campaigning? We must understand that we are now living in a modern age filled with technology. Young adults are living in a wired world with high technology gadgets at their disposal. Young people are staring at their screens more than ever and we have to take note of these changes in order to grab their attention. The old method of campaigning may be good but there is a better way of doing so now.
When we hear about the use of the internet for political campaigning, the first name that comes to mind is Barack Obama. It was noted that Barack Obama has won a landslides victory through the use of social networks, e-mail advocacy, text messaging and online videos. First we shall look at his myspace and twitter page.
From the above chart, we can see that Barack Obama has much more friends and followers compared to John Mccain. So what does all of this mean? The number of friends and followers are an indication of a person's popularity. Let this people be your brand advocate, let them be the one who will bring in more support for your campaign.
Barack Obama has also received a large bulk of his campaign funding from small donations in figures like than $200 each through the internet. The internet has made it easy for people to make a donation and many small donations can really add up to a huge amount. It was found that Barack Obama has received more than 6.5 million online donations adding up to a total of more than $500 million. From here we can see how the power of the internet can be harnessed to obtain donations.
Obama has also made use of email campaigners to help him promote his cause. So what exactly do these email campaigners do?
"Email campaigners are responsible for planning, writing, and executing grassroots campaigns to advance the President's agenda for change. Campaigns will primarily be driven through email and web tools and use fundraising, citizen advocacy, and local organizing to achieve our goals."
In a fast changing world whereby everything is being connected to the internet. It makes sense to use what ever tools we have at our disposal. Barack Obama has 13 million people on his mailing list and these people have received more than 7,000 variation of more than 1 billion emails. Emails are a good way to keep his supporters up to date on issues he is campaigning about also are a quick and efficient way of doing the job.
Lastly, I shall talk about videos and how Barack Obama has made use of them. He has almost 2,000 official youtube videos and these are watched more than 80 million times. One thing good about such videos, it always a person to watch them at his or her own leisure. There are also more than 442,000 user generated videos to further spread the popularity of Barack Obama. One popular video is the Emmy Winning video "Yes We Can". This video is a collage style music video inspired by a speech delivered by Barack Obama following the 2008 New Hampshire primary.
This is a very powerful video and it shows us all that not only official videos from the campaigner itself but what others can do to either help your cause.
So far we have all seen the power of the internet and how it can helps to give one a huge advantage in political campaigning, especially in the case of Barack Obama. But what limitations or negative aspects can the internet bring?
Well, when it comes to user generated videos, it is no doubt that spoofs will make their way onto the internet. And what impression do these videos leave on the voters? Entertaining no doubt, but what do you think?
Internet is a very powerful tool and have very great effect indeed. As quoted from the Spiderman movie, "With great power, comes great responsibility." The internet can promote one's cause, but it can also be used smear one's campaign. We have no control over the million of users of the internet and each of them have their own opinion on a subject. Thus people so many people together on a social network page may not be such a good idea as well.
And lastly, we must not forget that the use of internet in political campaigning is mainly target at the younger generation. And the older generation still prefer the traditional way of doing things and also they are not quite adaptive to all these new technology have to offer. Therefore, the internet is there for us to use, but how will we use it, is the main question...
I think multimedia play an important role when it comes to marketing. And what better way to really showcase the the wonders of multimedia than the marketing of video games. As we all know, the video gaming industry is a very huge industry indeed. Before a game is actually released in the market, various forms of multimedia on the game will be available first.
Forms of multimedia include text such as game reviews, interview with the producers and description of the game itself; still images which is very common in the form of screen shots and images from the game itself; videos in the form of gameplay movies or trailers of the game; interactivity is also involved in some cases whereby demo of the game are available to allow consumers to try it for themselves first hand.
For the purpose of this entry, I shall be focusing on World of Warcraft and the multimedia used in its marketing communication. An example of text multimedia use for the marketing of this game include reviews such as the one you see below. (Do note that it is only part of the full review and the full version can be found here)
Reviews are commonly done either by professional video games critics especially before the actual released date of the game. However, after a game is being released, users have also added their own reviews to express what they feel about the game. Reviews are important when it comes to marketing as a bad review can really affect the sales of the game drastically.
The next multimedia commonly use are still images. For the gaming world, this are know are screen shots. These screen shots paint a beautiful image of the virtual world of the game and also serve to display the capabilities of the graphics involved. Below are some examples of screenshots from the World Of Warcraft.
Gamers are very particular when it comes to graphics of a game and many feel that it is through the graphics that the game can engage us. I in particular are also very picky when it comes to graphics and I use this as a first impression of the game. If the screenshots are not able to catch my attention, chances are that I will not even check out the game.
When people are showing initial interest in the game, they might search for gameplay movies or trailers of the game to find out exactly how the game play is like. Videos are wonderful form of multimedia that can show how a game is played and hence will be part of any video game marketing campaign. This is an example from the World of Warcraft.
As you can see, videos server to either show functions of the game or how a game is being played. These videos have to be developed well as many use such videos as a deciding factor in purchasing a game. Hence video also an important multimedia tool use for marketing of a game.
Lastly is interactivity, some games have demos for downloads to let people try the game before deciding if they wish to buy the game itself. Others such as World of Warcraft has very different marketing strategy. I stopped playing World of Warcraft when I did not have the time for it. I thought that this was going to be the last time of see of it but I was wrong. When the expansion Wrath of the Lich King came out, I received an email from the company saying that my account is eligible for 7 days of free game time. So I could try out the new features and hopefully be back to playing the game.
Sounds like a very tempting offer right?
In conclusion, I feel that multimedia play a very vital role when it comes to the world of marketing. Compared to traditional media such a magazines or newspapers, multimedia allows marketers to use various tools that can really showcase the strength of their product. And especially when it comes to video games, what better way to show what the game can do than through the use of multimedia?
I find this news story very interesting. A student actually faced 3 years of jail time for leeching his neighbor's wireless internet connection. See the story here...
There is a lot of discussion on the topic, and after reading everyone's comments on the issue, I guess I can see the both side of the coin.
In current times, almost ever household is using wireless internet and this has become a very tricky issue indeed. How many of us are guilty of using a wireless connection just because it is unlocked? People who believe that WiFi mooching is wrong came up with this analogy, just because someone leave his house door unlock, you don't just walk in right? Also if the person who used your wireless connect and perform malicious acts on the internet, they will be traced back to you. Hence I can understand why the Singapore government is taking such a strict stand on it. Many people also consider this as a form of virtual trespassing.
However according to the law, "A person is guilty of criminal trespass in the third degree when he knowingly enters or remains unlawfully in a building or upon real property which is fenced or otherwise enclosed in a manner designed to exclude intruders.". So how can anyone who uses a wireless network just because it is unlocked is to be blame? And if the owner does not want anyone to use his wireless network, shouldn't he set up a password? This is equivalent to setting up "No Trespassing" signs all around your property.
Also, my laptop has a tendency to join the highest signal wireless network that is available. Am I at fault just because my laptop has decided to join your network automatically when its unlocked? I believe the punishment is too harsh, a fine would be more appropriate. Unless the person who mooched the internet access has committed crimes while being on that network. I believe that the punishment should reflect the severity of the crime, 3 years for using someone's else internet connection without permission sound like a rather ridiculous sentence to me.
And for owners for wireless internet access, people do everyone a favor and lock your connection. We don't want another young teenager to be cast in jail just because he uses your internet connection which you have so generously left open. It just takes 10 minutes or less to put a password on your connection. And if you do not know how to do so, I believe that most internet service provider are able to do it for you anyway.
As for everyone else, just make sure you used internet connections that is already specified for public use such as wireless@sg. This could save us all from all these drama.
Today I shall be sharing the new things I have learned about Google Maps. But before I start, what exactly is Google Maps? Well, it is a basic and free web mapping service application and technology provided by Google. It has street maps, and a useful route planner for travelling by foot, car, or public transport. In addition, it has an urban business locator for numerous countries around the world. As quoted by the developer, Lars Rasmussen, it is a way of organizing the world's information geographically.
Google maps uses javascript extensively, something I must admit I am terrible with as seen in my midterms for CSE. =P The top and side bar are simply coded together by HTML, another one of my woes =( And as the user drags the map around, the grid squares are downloaded from the server and inserted into the page. Sounds simple enough?
We are able to search for anything we want on Google maps, be it places to eat, shop or stay. We are also about to get information about the place through the "more info" link, which provides information such as reviews, ratings, opening hours. The place that we search for shall be displayed clearly on the map which makes finding it a breeze. This short video shall show you more on what Google Maps can do.
Also since the maps are made for the benefit of us users, its only natural that we help to make the Map more accurate. The report a problem link the map allows us to make changes that happen in our location, perhaps change of road names or changes in the driving directions. The edit information button is also useful for us to add description for places and to let everyone know what kind of a place it is. This short video will tell you more about this function.
And if we make multiple searches, they will be displayed as layers on the map. Hence everything we search for will be lay out to us on one single map. This is very useful when we want to plan our route with many destinations in mind, a day activities that include shopping, food and other leisure activities.
And when we search for something in general, like for example coffee, every place that serves coffee will be displayed as hot spots on the maps. This is useful when we want to find a new coffee place near us. After all its good to have some variety in our lives instead for keep going for the same thing like Starbucks or Coffeebean. As seen in the photo below, the coffee houses are displayed as red dots on the maps, the ones with a bigger head and letters on it are the more popular ones that other users have recommended.
I also find the reviews on places very useful. When I am looking for a new place to dine, what better way to find out about the place than to ask others who have been there before. The reviews are contributed by other users and these reviews server to tell their fellow users more about the place and the service. I will remember this when I am searching for a new place to dine next time. =)
And in Singapore, where land space is very limited, there could be several businesses in an area, such as shopping malls. The "What's here?" button tells us everything that is found on a particular area. I did a search on Vivocity, and this button displayed all businesses that I can find in Vivocity, this is very useful especially if I want to find out if a particular shopping mall has the shop I want.
And lastly, we can create our own personalized maps! The possibility are endless, we can make a map for scavenger hunts, a map for our friends of the day activities or a map to plan for a romantic date. This function is very useful and very simple to use. This video will tell you more on how to create your own personal maps.
After looking at what Google maps can do, don't you feel like trying it out yourself as well? As a driver, I find Google maps very useful for planning my routes in advance and not get lost. In addition, I can now find out about dining places that I didn't know existed and with the help of other users, find out if it is worth my time to check it out. Google maps is really a truly wonderful tool and the best part about this is that its free!
This week, I shall be blogging about Microsoft Surface. I'm sure everyone must be thinking, what exactly is Microsoft Surface. Through this entry, I shall explore this innovative gadget and blog about my findings.
First up, what is Microsoft Surface?
Microsoft Surface is a revolutionary multi-touch computer that responds to natural hand gestures and real-world objects, helping people interact with digital content in a simple and intuitive way. With a large, horizontal user interface, Surface offers a unique gathering place where multiple users can collaboratively and simultaneously interact with data and each other.
So what does all these mean?
Users can grab digital information with their hand and interact with them by touching without use of mouse or keyboard
The system recognizes more than one point of contact at a time
The design makes it easy for many people to gather around it and provide a collaborative face-to-face computing experience
Physical objects placed on the surface can trigger various digital responses including transfer of digital content.
This short video will explain more about the capabilities of Microsoft Surface.
With such a technology available to us. It can totally revolutionize the way we do things. Imagine how hassle free it would be to transfer digital media. All we have to do is to place our ipod or cellphone on the surface and we can do the transfer without the use of any cables at all. Everything can be done by using our fingers and dragging digital media across the surface. Its that simple.
Payment is also a breeze now. Every time we go to a restaurant with a group of friends, splitting the bill is always a nightmare. But with Microsoft Surface, we can spilt the bill based on individual items simply by dragging the items around the surface. And we can make our payment by putting our credit cards on the table.
Transferring photos and editing them is also made easy with Microsoft Surface. One just has to place the camera on the surface and all the photos in the camera will spill out. By using the fingers, one can move photos around, change the photo's size and edit them on the spot. Other options also allow you to transfer the photo to another device such as a hand phone. Or you can also attached the phone in an email and send it to friends and family. This special feature can bring about much convenience to photo enthusiast.
Dining in a restaurant can be a new experience as well. Imagine the whole menu being place onto Surface. One is able to browse all the various food items that is available in the restaurant by dragging through the list. And ordering any item you desire is just a matter of dragging the image of the food to the centre of Microsoft Surface. An added bonus is that description of the food item can be added and one will be able to look at the description other relevant information with just a touch. With such a technology in place in restaurants, much man power can be saved when it comes to ordering. Our whole experience of dining will be changed as well. I think it would be quite interesting to use such technology to aid in our daily lives.
Because Microsoft surface is still a reflectively new product, it is mostly for commercial use only. When a cheaper version is release for the general public. I might consider getting one for myself. After all, it can really make transferring of digital information so much easier. And besides, it will make a nice coffee table too =P
With the internet being so commonly used now, it is no wonder that many businesses have turned to the internet for an extra source of revenue as well as marketing. So how can you make a successful e-marketing campaign?
First, is traffic. If your ad is on a website which generate many pageviews a day. Someone will bound to notice your ad and might be interested in it. As such, webpages with many pageviews a day get to sell spaces on their website for a decent sum of money. Popular sites include networking sites such as facebook and myspace. Advertisers are willing to pay premium sums of money for such spaces because they know that high volume of people will come across them daily.
Secondly, webpages are not big. You want to attract your potential consumers with as little space as possible. Unlike billboards, E-marketing ads usually have spaces around 150x150 px to work with. Hence one would have to make use of that little space to catch a consumer's attention, usually through either price, promotion or packaging. The ad below is an example of one which makes use of promotion to catch a person's attention.
Thirdly, make use of search engines. Usually when people are looking for a particular product, they will make use of search engines to find out more about a product. You would want your webpage to come up within the first few searches, if not you will lose out... big time. The best way although may be hard depending on your budget is to pay search engines sites to list your webpage among the first few results. One website that make use of such a method is wikipedia, most of your search usually list wikipedia as the first result. If you are selling a product, you want your website to be listed in a similar manner. Or you can make sure your website contain certain keywords that would be activated should a search for those words are made. However, do take note that if such search terms are too common, your competitors website may be listed before yours. Hence, select information to display on your website at your own discretion.
Fourthly, make use of email marketing. However, for this method to be utilize, one must already have a list of target audience in mind a.k.a a sending list. Newletters on companies updates are very useful for staying in touch with existing customer as well as making them updated on your new products. Also when sending out emails, you would want to use a good subject line. This is also what determine is a email is read, left unread or just deleted. Researches have found that emails with short and straight to the point subject headings had the highest rate of being read. Below is an example of one.
With e-marketing being a very new concept to the world of business. There is no surefire way of doing things. However, by following certain guidelines such as those listed above, one could be sure that customers would be lining up on your doorstep. This is Tanner from tivandtheinternet signing out. YAY! =D
The class on social media was a very enlightening experience for me. I have always been taking such medias around me for granted and not realizing the importance they play in our lives. After the class, I started to reflect more on social media.First I shall start with a social media with a high institutional control, namely the television. The information is disseminated to the masses and we have little control over all is shown on the television. However, it is still a very effective tool of reaching out to a large group of audience. That is perhaps why the army still adopt the television for their mobilization exercises.
The next media I would like to talk about is the radio. Although it used to be one with a high institutional control, but in current times, the masses have more control. Many radio stations have dedication services whereby audiences can make dedication and ask for their favorite songs to be played. Hence the consumers now have more influence over this form of media. And although one might think that the audience for radio has gone down over the years, it still remains as a popular media for car owners. I always tune in to
the radio during peak hours to obtain traffic updates so I can change my route and not waste precious time in a jam. As such, radio is another important Social Media around us.
And than we have Social Media which have high consumer control such as web forums. Information from a forum are usually contributed by ordinary people. People who post in the forum usually seek information or objects that other users can provide. Hence it is a very powerful form of media and there are forums for all kinds of various topic. I personally use several forums and I find them very useful indeed. Below is an example of a forum =)
The next form of Social Media I shall talk about are wikis. Wiki allows users to edit information on the site easily and it is a form of collaborative encyclopedia. Wikis are very useful to find out briefly on various topics. However it is to be noted that since anyone can post information on wikis, not everything from them are credible. However, they are still useful when you need some basic information about a topic.
With the rise of the internet, social medias have evolved. Where it used to be very institutional based and the masses have little control over the information to now where everyday users can contribute information through blogs, podcasts, forums, wikis and more. Social media is a very important part of our lives, it helps us keep in touch and be connected with the world. And like what we have learned about in class, the is a power shift taking place, with us the consumers being given more power to share information with the people around us.
HEY WAIT! Wrong module! -_-" This is what happens when you take 2 modules with the same lecturer teaching. And I actually spent 5 mins in the CSE111 group trying to find those blog samples from other people. Gah, this confusion is gonna last for a while =X Yup, I'm taking both COM125 and CSE111 this semester and I will be seeing Dr. Choy 4 days a week =P Such fun! Just not too much recycled jokes please xD
Speaking of new journey, both modules are very foreign to me since I am a psy major xD Hence this would be a very interesting semester for me with a fresh change of knowledge from the stuff I am more commonly exposed to. Wait, I am suppose to be talking about the internet rig
ht?
See, like I said. Confusing. =P Anyway I have always used the internet without considering its underlying principles. So after that day's lesson on Web 1.0 and so on, it really got me thinking more about the internet.
Let me see if I got this right. Web 1.0 is basically a read only web where a producer provides information to the consumers. There are many of such webpages on the internet. This is something interesting I came across when I was searching more about Web 1.0 and Web 2.0
Web 2.0 is whereby the content is from the consumers as well and they can collaborate to be the producers of the webpage. Such an example is facebook which I'm sure that most of us are very familiar with. I frequently share content on it such as the food I eat. Somehow it never fails to evokes feelings into other people who sees them xD
Web 3.0 is where the web understand you. For example, I was searching around for good Wii games. And when I was looking at at game that caught my interest, the website actually suggested games I may like which are of similar nature. This is an example of web 3.0.
As for Web 4.0, it is basically the future of the internet. The possibilities are endless and technology is ever evolving. Imagine without lifting a finger, the internet loads by itself and display whatever you desire. How cool would that be! I guess all of us just have to wait and see what the future holds for us =P
Dining in a restaurant can be a new experience as well. Imagine the whole menu being place onto Surface. One is able to browse all the various food items that is available in the restaurant by dragging through the list. And ordering any item you desire is just a matter of dragging the image of the food to the centre of Microsoft Surface. An added bonus is that description of the food item can be added and one will be able to look at the description other relevant information with just a touch. With such a technology in place in restaurants, much man power can be saved when it comes to ordering. Our whole experience of dining will be changed as well. I think it would be quite interesting to use such technology to aid in our daily lives.
Secondly, webpages are not big. You want to attract your potential consumers with as little space as possible. Unlike billboards, E-marketing ads usually have spaces around 150x150 px to work with. Hence one would have to make use of that little space to catch a consumer's attention, usually through either price, promotion or packaging. The ad below is an example of one which makes use of promotion to catch a person's attention.
